A Marketing Professional’s Lens on Google Analytics 4
The evolution of Universal Analytics to GA4 may provide robust data as it relates to overall visitor engagement, however, the dashboard, navigation, and eliminated metrics are not a welcomed change.
Benefits of the Discovery Process
The discovery process in any marketing project yields critical information that drives strategic development. While there’s a time and place to make gut-based decisions, when making an investment intended to build awareness and increase conversions, you want to use actual data!
Making Data-Driven Decisions on Social Media
There is an immense amount of noise on social media. Ads. Political diatribes. Asks for nanny recommendations. Solicitations for gifts to charity. You name it, it’s on social media.
Social Media: Thinking Strategically, Implementing Methodically
Don’t press that post button yet. If you are currently posting content to social media without a strategy, or if you are thinking about launching a social presence, read this post and then go forth and prosper.
Not having a social media strategy is like preparing for a marathon without a training plan, though with a few simple steps, you’ll be well on your way to stamina and success.
Developing User Personas
A persona is a representation(s) of your customer base. You may have one target audience, you may have multiple. Creating user personas allows you to steer your messaging, meet your potential clients/customers where they are, and continue to add value to current clients/customers (so they keep coming back AND tell their friends).