batch like a boss
Creating content can be fun…until it’s not.
You’ve got a million ideas, but how do you get them out of your head and into action? Enter: batching. Instead of writing one piece of content at a time, you create batches of content to use over a set period, e.g. 2 weeks, a month, two months. Blocking time to draft a few weeks of social posts and/or several blogs enables you to give content creation your full attention, remove distractions, and let the writing flow.
Why Should I Batch My Content?
Reduces Stress: Eliminates the scrambling from being in constant “last-minute mode”.
Boosts Creativity: Once you’re in the flow, ideas and writing come easier.
Saves Time: Creating in bulk is faster than starting from scratch daily.
Supports Consistency: Helps keep your presence steady without burnout.
How to Get Started
Make Time A Non-Negotiable
Schedule a focused block of time (1-3 hours) and put it on your calendar.
Treat it like a meeting. Don’t cancel on yourself. Treat yourself to a coffee or lunch delivery if you need a motivator.
Plan Ahead
Review your calendar for upcoming events, campaigns, and holidays.
Identify key messages and/or engagement calls to action that you want to communicate.
Decide which platforms (social, blog, or email) are the priority.
Start Writing
Draft multiple posts, blogs, or emails during your scheduled time.
Focus on writing first. Visuals will come later.
Batch Your Visuals Too
Shift to graphics, photos, or videos after writing. Consider which visual is right for the content.
Use templates or a design toolkit to streamline the process.
Set It And Forget It
Use a scheduling tool (Later, Buffer, Meta, etc.) so your social content goes live automatically. You can also schedule content through Wordpress and Squarespace too!
Monitor engagement without the pressure to scramble and post.
Batching doesn’t replace flexibility. You can still post spontaneous content when inspiration strikes or something timely pops up. With batching, you avoid the daily scramble and free up mental space for the rest of your never-ending to-do list.
Start by blocking one hour this week and see how much you get done.
