ORGANIZATIONS THAT TRUST US

LET’S GET STARTED

LATEST BLOG POSTS

Blog
Your Post-Summer Camp Marketing Punch List
Your Post-Summer Camp Marketing Punch List

Now is an opportune time to focus on marketing and get your ducks in a row for the year ahead. Summer is still fresh, you have a season’s worth of stories and content at your fingertips, and there’s time to be thoughtful about what comes next.

You don’t need your entire marketing strategy figured out today. You do need to know what needs attention. Consider this your post-summer marketing punch list: what to assess now and build out over the next few months.

Read more →
How Would You Grade Your Camp’s Summer Marketing + Communications Performance? 
How Would You Grade Your Camp’s Summer Marketing + Communications Performance? 

Before you jump into enrollment for Summer 2027, take a little time to look back.

How did your camp’s marketing and communications perform this summer?

And yes, those are two different things.

Communications helped current families navigate and feel connected to the summer. Channels include emails, reminders, updates, photos, phone calls, and conversations with camp leadership.

Marketing helped prospective and current families understand the value of the experience and gave them reasons to choose, and keep choosing, your camp.

Both deserve an end-of-summer review before you commit headspace and resources to retention and new camper recruitment.

Read more →
The hidden cost of underinvesting in marketing
The hidden cost of underinvesting in marketing

Many organizations don't have a marketing problem.

They have an investment problem.

Marketing is often one of the first line items reduced when budgets get tight. It feels easier to postpone a website refresh, delay hiring a communications manager, or cut back on advertising than it does to reduce programming or a service.

On paper, it makes sense. In practice, it often costs far more than organizations realize.

Read more →