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The hidden cost of underinvesting in marketing
The hidden cost of underinvesting in marketing

Many organizations don't have a marketing problem.

They have an investment problem.

Marketing is often one of the first line items reduced when budgets get tight. It feels easier to postpone a website refresh, delay hiring a communications manager, or cut back on advertising than it does to reduce programming or a service.

On paper, it makes sense. In practice, it often costs far more than organizations realize.

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retention is built in the small moments
retention is built in the small moments

For many camps, retention is discussed as an enrollment metric.

  • How many campers returned?

  • What was our retention rate?

  • Which age groups lost the most campers?

But retention doesn't begin when families decide whether to re-enroll.

It begins with the very first interaction a family has with your camp and continues through every email, phone call, social media post, registration form, parent meeting, photo upload, counselor interaction, and end-of-summer survey.

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How to Manage a Website Rewrite
How to Manage a Website Rewrite

A successful website rewrite is not just about launching a beautiful new design.

It is an opportunity to efresh your messaging, align your team, enhance your brand voice, improve SEO and AI visibility, and better communicate who you are to your target audiences.

While organizations often spend months discussing design direction, navigation, and functionality, the real momentum of a website project usually comes down to the content process itself:

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