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In a speech that wove personal narrative, historical reflection, and present-day urgency together, Senor made a compelling case for immersive Jewish experiences as the antidote to fear and disconnection. He called out Jewish day schools—our schools—as among the most vital institutions in securing a bright and resilient Jewish future.
Consumers today are inundated with messaging at every turn. They experience decision fatigue over even the smallest choices — from what to make for dinner to which summer camp to choose for their children.
When someone is already exhausted by constant decisions, the last thing they want is more work. If your messaging isn’t crystal clear and they can’t quickly find the information they need or understand what step to take next— you’ve confused them and risk losing them. This is true for prospective constituents and your current ones.
You may have recently noticed that when you Google a question, instead of receiving a laundry list of search results, you get an AI-generated answer at the top of the page…without even having to click. This feature, dubbed AI Overviews, is changing the way people find information online.
If your organization relies on search to attract new community members, constituents, families, donors, etc., it’s time to understand this trend and have a plan