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People get so many emails. Chances are, you’re reading this with an overflowing inbox. When your inbox is jam-packed, you make quick decisions. Keep. Scan. Read later (maybe). Delete.
What you don’t want is for your fundraising email to be deleted before someone even considers your ask.
Here are the fundraising emails I’m deleting immediately.
Does your camp use Facebook to promote registration, share upcoming tours, or direct families to your website? PSA: Meta's recent changes might prompt you to rethink your approach.
They are currently testing a restriction that limits some Facebook business Pages to just two (yes, two) organic posts or comments containing external links per month unless they pay for a subscription. Not every Page is affected, and paid ads aren't subject to the same restriction.
Now is an opportune time to focus on marketing and get your ducks in a row for the year ahead. Summer is still fresh, you have a season’s worth of stories and content at your fingertips, and there’s time to be thoughtful about what comes next.
You don’t need your entire marketing strategy figured out today. You do need to know what needs attention. Consider this your post-summer marketing punch list: what to assess now and build out over the next few months.