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How do you get from here to there?
How do you get from here to there?

Hiring a marketing consultant can feel overwhelming, especially if you don’t know exactly what you need. The good news? That’s okay. In fact, some of the best consulting partnerships begin with open-ended conversations that surface your true priorities, address short- and long-term objectives, and evolve as your organization grows.

Here are some common ways that organizations bring on marketing consultants.

Converting Tour-Takers Into Camp Families
Converting Tour-Takers Into Camp Families

A family toured your camp this summer. They peeked at activities in action, swam in the  lake or pool, walked through bunks or gathering areas, maybe even joined in on a spirited song session. They left smiling, excited, and saying “We’ll be in touch.” Next step: Move them from “interested” to “enrolled.” What comes next can make a significant difference. 

Stop posting and ghosting
Stop posting and ghosting

You’re posting consistently. You’ve diversified your outreach. You’ve invested real time and effort into your strategy. But somehow… your metrics are still not what you expected.

The marketing landscape is constantly changing. What worked last year might already be outdated. If you are not keeping up with trends, especially on social media, your strategy and accompanying tactics may be collecting dust.