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LATEST BLOG POSTS
As a nonprofit marketer, are you tired? You should be.
You’re being asked to:
Post more on social
Send more emails
Tell more stories
Show more impact
So the default response is: create more content.
More posts. More graphics. More videos. More everything.
But here’s the mic drop:
You don’t have a content problem.
You have a content usage problem.
A bigger email list does not equal better results. In reality, the opposite can be true. If a significant portion of your list is unengaged, it can hurt your deliverability, distort your metrics, and reduce the effectiveness of your campaigns.
Cleaning your email list isn’t about shrinking your audience; you’re enhancing it.
AI is everywhere. You know this. But are you actually using it, or just thinking about using it?
Now's the time to stop spinning your wheels and make sure you're using AI to help you work smarter. There are a number of tools out there that can support your efforts.