Don’t press that post button yet. If you are currently posting content to social media without a strategy, or if you are thinking about launching a social presence, read this post and then go forth and prosper.

Not having a social media strategy is like preparing for a marathon without a training plan, though with a few simple steps, you’ll be well on your way to stamina and success.

A persona is a representation(s) of your customer base. You may have one target audience, you may have multiple. Creating user personas allows you to steer your messaging, meet your potential clients/customers where they are, and continue to add value to current clients/customers (so they keep coming back AND tell their friends).