Considering budgeting for marketing support in 2023, but not sure where to start? If you are on a calendar fiscal year, it's highly likely that your budget season is in full swing, and perhaps even finishing up the process.

From strategy to planning to social media management, there are many ways to slice and dice your marketing, and maximize the budget dollars that are available to you.

As a consumer, do you appreciate a welcome email or series of emails when you subscribe to a newsletter or email list?

Perhaps a personalized salutation makes you feel as though the company is speaking directly to you.

The evolution of Universal Analytics to GA4 may provide robust data as it relates to overall visitor engagement, however, the dashboard, navigation, and eliminated metrics are not a welcomed change.

There is an immense amount of noise on social media. Ads. Political diatribes. Asks for nanny recommendations. Solicitations for gifts to charity. You name it, it’s on social media.

Don’t press that post button yet. If you are currently posting content to social media without a strategy, or if you are thinking about launching a social presence, read this post and then go forth and prosper.

Not having a social media strategy is like preparing for a marathon without a training plan, though with a few simple steps, you’ll be well on your way to stamina and success.

A persona is a representation(s) of your customer base. You may have one target audience, you may have multiple. Creating user personas allows you to steer your messaging, meet your potential clients/customers where they are, and continue to add value to current clients/customers (so they keep coming back AND tell their friends).